Attention: All musicians who want to create a performing life on their own terms!
A 6-week gig booking course online
- Have you been banging your head against the wall trying to figure out how to promote yourself, and having a hard time getting the performance opportunities you want?
- Connect to your uniqueness, find your niche(s), and get the knowledge and tools to upgrade and supercharge your offers so they actually sell.
- Finally be proud of your performance career!
- Have you worked with an agent and realized that they don’t miraculously fill up your schedule with gigs, and that you need to do much of the work yourself (a common story)?
- Learn how to create contact lists, how to pitch yourself and your show(s), how to negotiate a fee, what to send and how to communicate with presenters and industry gatekeepers. Bonus: Keep that 10-20% commission for yourself!
- You’ll also know what to expect from any agent you’ll work with in the future, and be able to have high level professional conversations with that agent.
- Start relying on yourself to get clients and presenters interested in what you have to offer, and get the fees you want and deserve!
- Are you tired of sitting and waiting for someone to offer you a gig, and want to be more pro-active in creating your dream career?
- Stop waiting in the wings, take control of your life, and be the master of your own destiny.
- This means you’ll have the confidence and knowledge to build the career of your dreams!
Whether you’re an avocational musician who wants to book a show every couple of months, a professional looking to book a tour, or anything in between, this course is for you.
Get ready to be your own Badass Booking agent!
“I would recommend this course for any musician, artist, or entertainer looking to ‘go their own way’ and book independent gigs. We’re not taught about any of this in school, and so many of us are sorely lacking in business sense. Gilad is great at making everyone comfortable, keeping it light, and encouraging people to be honest about the things they don’t know yet.” ~Jody Mullen, cabaret and jazz singer, classical soprano
Register here
In this course I am excited to give you the tried-and-true tools you need to make a DIY performing career!
Through this high-touch program, full of valuable information, you’ll dive deep into what it takes to be your own agent, get useful and practical tools to create the artistic life you want, and be able to take control of your performing career. All while being a part of an encouraging, non-judgmental, and community-oriented environment.
- This means you will feel more confident with the way you present yourself to clients and industry decision makers
- Know how to stand up for your worth (that means $$$) and values as an artist
- You will no longer need to rely on others to reach out to you and offer you work because you’ll be out there pitching your offers to clients and presenters directly
I’ve been my own agent for 15 years now. Often, this means coming up with ideas that help me sell my performing services. These offerings range from solo work to playing with full bands, themed trio shows to orchestral concerts, and many iterations in between.
On my journey, I am continuously creating new acts, diversifying my musical offerings, moving between genres, finding new ways to combine my musical backgrounds with my personal and artistic strengths, and truly connecting to the aspects that make me marketable. You can do the same!
Through learning to be your own agent, you’ll acquire important skills like:
- Delivering an elevator pitch and presenting yourself to individuals and industry decision makers
- Pitching a show to production companies, orchestras, and other presenting organizations
- Selling to audiences directly
- Researching opportunities
- Reaching out to presenters
- Negotiating
- Writing contracts
- Booking tours
- Collecting payments
- Communicating with presenters and tech people
You’ll learn everything that an agent is supposed to do for their client, and you’ll be able to parlay these skills into a successful perfromance career.
I’ve used these skills to book both myself and other artists, and one of my proudest booking achievements came from acting as my own agent and getting my classical crossover duo, VOCE NOVA, booked on America’s Got Talent!
“As musicians we train deeply on our craft, but we don’t have the same tools that help us treat our careers as a business. Gilad’s approach to the music market and selling our services as musicians is unique, and it has encouraged me to start charging fees that I feel are fair when I take into account my time, expertise, and the investment I made in my performing career so far.” ~David Rivera Bozón, classical tenor, crossover singer, producer
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I truly believe that “a rising tide raises all ships“.
When more musicians (and artists of all kinds) are able to act as their own agents confidently, and to advocate for themselves from a place of empowerment, this will eventually lead to a paradigm shift in the way clients view artists, and we will all be better off for it.
Through this program you will learn to put more value on the investment you’ve put into your music career so far, as well as your time, and help you have the confidence to demand the fees and terms that you deserve for your performances without hesitation.
Why I created this course:
- To help you gain the ability to create the most artistically-fulfilling performing career of your dreams!
- Because you don’t have to wait for someone else to “discover” you in order to start making waves and putting yourself out there!
- To help you avoid making some of the mistakes I’ve made along the way by sharing my years of experience in these situations, both good and challenging.
“I have a lot of musician friends and colleagues, and it’s hard to find musicians who really own their value, go for what they want, and act as their own boss. It’s especially rare to find ones who would be willing to share so much information with other musicians.”
~Ye-jin Han, violinist, performer, educator
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Sounds good? Here’s the nitty-gritty:
Course Structure
Tuesdays 8:30-9:45pm Eastern Time
February 7th-March 14th, 2023
4 Modules divided into 6 online classes that will cover these topics, among others:
- Module 1 – Who am I? (Build Your Offers) – Uniqueness, Worth, Creating Offers, Ideal Audience, Elevator Pitch
- Module 2 – How do I sell this? (Pitch Your Offers) – Materials, Website, Researching Opportunities, Building a Database, Emailing & Following Up
- Module 3 – Money money money (Book Your Offers) – Pricing, Quotes, Sales Calls, Negotiations, Contracts
- Module 4 – Now what? (After the Booking) – Payments, Riders, Booking Travel, Tours, Getting Rehired
- All classes are held online
- Everyone is encouraged to attend live, though classes will also be recorded for those who missed the live session
- Assignments are given at the end of each class, as well as easily-fillable documents and course materials that you can download and use in perpetuity, so that you can make real moves towards your desired outcomes
- There will be time for Q&As at the end of each lesson
- Space is limited in order to allow time for participants to ask questions and get answers!
Why be your own Badass Booking agent?
- Set your own fees and charge them confidently (my current minimum performance fee for a local gig with no rehearsal is $500)
- Have the know-how and confidence to start booking yourself at higher rates!
- Tap into what makes you unique and sellable
- Know who your ideal clients are
- Have techniques and negotiation “tricks” in your back pocket, that will get you the kind of paid gigs that you dream about!
“I had my meeting with [the presenter] last night and it went great!! Among other exciting additions, I got my flights covered and a reasonable pay on my terms. I just wanted to reach out and say thank you so much for your knowledge and advice!”
~Robert Feng, classical bass, librettist
The best part? Badass Booking Boot Camp is only $497!
This means that when you’ll book your first $500 gig you’ll cover the cost of the entire course – the rest is gravy!
Early Bird pricing: $197
Enter code EARLYBADASS at checkout through Jan. 22, 2023
Groggy Bird pricing: $297
Enter code GROGGYBADASS at checkout through Jan. 31, 2023
